From July 11–13, 2025, Qilu Paints welcomed distributors, R&D engineers and industry specialists to Liaocheng, Shandong for the 2025 Technical Exchange Conference themed “Ignite Innovation, Navigate the Future.” Over the course of three days, participants pushed the boundaries of coating technology and injected fresh momentum into the company’s next stage of growth.
In his opening address, General Manager Mr. Sun Liang extended a heartfelt welcome to every guest. “In an era where the market is evolving faster than ever and customer demands are increasingly diverse,” he noted, “only by breaking technological barriers with sharp innovation and embracing open collaboration can we stay ahead of the curve.” He encouraged all attendees to seize the opportunity, learn broadly and spark new ideas through in-depth exchange.
Technology Deep-Dive: Insightful Analyses, Innovation at the Helm
During the dedicated technical sessions, our engineering team delivered detailed presentations covering industrial, heavy-duty anti-corrosion, waterborne, flooring and fire-retardant coatings.
The speakers not only outlined the unique properties, advantages and application scenarios of each product line but also unpacked real-world case studies. They drilled down into coating challenges in complex environments and shared practical, hands-on solutions—guidance participants can immediately apply in their own projects.
Knowledge Quiz: Learning Made Fun, Outcomes Reinforced
To cement key takeaways, a live quiz pitted attendees against a series of questions on product attributes, process optimization and troubleshooting. The friendly competition energized the room while helping everyone lock in their newly gained know-how.
Market Intelligence: Expert Insights, Trends Unveiled
On the morning of July 13, our business and marketing specialists took the stage to deliver an in-depth analysis of current coating-industry dynamics and future market opportunities.
Looking Ahead: Deeper Dialogue, Shared Future
In his closing remarks, Honorary Chairman Mr. Sun affirmed that the conference had yielded fruitful results, adding that Qilu Paints is entering a new phase of high-quality development—a testament to the company’s robust upward momentum.
The successful conclusion of the 2025 Technology Conference breathes new life into Qilu Paints’ journey. “Ignite Innovation, Navigate the Future” is more than a theme—it is our pledge to grow alongside the industry. The breakthrough begins now, and the future starts here!