On March 6–7, 2026, Qilu Paints successfully held its 2026 Marketing Summit in Liaocheng, bringing together the company’s leadership team, sales professionals, and technical experts to review industry trends, align on strategic priorities, and map out the company’s path toward high-quality growth in 2026.
Attendees included Honorary Chairman Sun Hongyuan, Chairman Sun Guangming, General Manager Sun Liang, along with senior executives, top sales representatives, and key technical staff. The summit served as an important platform for sharing insights, strengthening collaboration, and building consensus around the company’s future development.
Chairman’s Opening Remarks: Reviewing the Industry and Setting the Direction
The summit opened with a keynote address by Chairman Sun Guangming, who extended a warm welcome to colleagues from across the company’s marketing network and expressed sincere appreciation for their dedication and hard work throughout the past year.
In his speech, Chairman Sun reviewed the operating performance and broader trends of the coatings industry in 2025, offering an in-depth analysis of the opportunities and challenges facing the market in 2026. He also outlined Qilu Paint’s development priorities for the year ahead, clarifying key strategic directions and major objectives.
He emphasized that, backed by the company’s strong technical foundation, trusted brand reputation, and the commitment of its marketing teams, Qilu Paint is well positioned to respond proactively to market changes and seize new opportunities in 2026.
Leadership Insights: Market Trends, Global Opportunities, and Smart Manufacturing
During the summit, General Manager Sun Liang delivered a comprehensive analysis of sales market trends and highlighted emerging opportunities in overseas markets, pointing to a broader global development strategy for the company.
He also stressed the importance of integrating AI across business operations and accelerating the development of smart manufacturing, with digitalization and intelligent systems expected to drive improvements in efficiency and innovation.
In addition, Sales Director Cheng Xiaohua presented a review of the company’s marketing performance in 2025 and provided a systematic overview of its market development strategy and execution roadmap for 2026.
In his closing remarks, Honorary Chairman Sun Hongyuan praised the summit’s productive outcomes and encouraged all participants to turn the meeting’s shared understanding into practical results. He called on the entire Qilu team to stay focused, work together, and push forward with determination in the year ahead.
Recognizing Excellence in Marketing
A key part of the summit was the recognition of outstanding marketing performers from 2025. Award-winning representatives took the stage to share their frontline experience and practical insights, covering topics such as regional market development, customer relationship building, and competitive strategy.
The 2025 Outstanding Marketing Awards Ceremony celebrated the achievements of high-performing teams and individuals, highlighting their important contributions to the company’s continued growth.
Technical Exchange Sessions: Expertise Driving Growth
The summit also featured a series of technical exchange sessions that brought together Qilu Paint’s engineering team and invited guests for in-depth discussion. Topics included:
- industrial coatings
- water-based coatings
- fireproof coatings
- new materials
- new product development
- marketing strategy
- legal and risk management
These sessions created a valuable platform for cross-functional learning and professional exchange, helping connect technical innovation with market needs and business development.
Visiting the New Factory: A Look at the Future
On the afternoon of March 7, summit participants visited Qilu Paints’ new factory site for an on-site tour and exchange session. The visit offered an immersive look at the company’s production operations, project construction progress, and latest development plans, giving attendees a direct view of Qilu Paint’s capabilities and growth momentum.
Looking Ahead
The successful conclusion of the Qilu Paints 2026 Marketing Summit has laid a solid foundation for the company’s strategic planning and execution in the year ahead.
As Qilu Paint enters a new stage of development, the company will continue to move forward with confidence, innovation, and practical action—working closely with its marketing teams and partners to create new value and write the next chapter of its growth in the coatings industry.